Chong Qin, China is preparing to encode a central platform for mobile tagging, otherwise known as a two-dimensional barcode. Popular 2D barcodes, such as QR code, Data Matrix, & Microsoft’s HCCB, have already been heavily adopted by mobile users globally. Typically 2D barcodes served the purpose for proving immediate online information. Consumers will now have the luxury of utilizing this technology across all purchasing locations.

Traditional 1D barcodes provide basic product information due to restrictions. Also, susceptibility to damage occurs quite often making purchasing rather frustrating. On the other hand 2D barcodes provide a maximum of 7,089 numeric and 4,296 alphanumeric characters. Essentially it is a link to a URL which then provides extensive information for the potential consumer.

The retail industry highly values the importance of customer service, since this is the life blood of any organization. However, to obtain superior customer service, a well integrated information system must be established. It is vital for retailers to capture as much consumer information as possible. This will ensure superior customer service is attained, through consumer profiling. For example, if a retail store were to send a promotional flyer to one of their current customers, wouldn’t it be best to target their specific needs? Information such as; previous products purchased, industry, location, company culture, respective clients, etc. is crucial for the development of any promotional material. This will ensure specific market segments are targeted effectively.

This technology will soon appear in local grocery stores enabling consumers to receive detailed information of their possible purchases. For example, you may be interested in where your cereal’s manufacturer, production date, ingredients, quality, related products, product promotion, and list the goes on. Consumers deserve up to the minute information especially with the risk of food contamination. Imagine scanning your favorite source of milk before indulging and discover the product had been recalled.

While China is developing rapidly the world must prepare and make accurate predictions as to which industries should not be taken for granted. Could the development in e-commerce be the next evolution in China’s retail industry? With the numbers pointing in the right direction only time will tell. » Read more: 2D Barcodes Emerge Into The Retail Industry